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The CW Television Network is an American English-language free-to-air television network that is operated by The CW Network, LLC, a limited liability joint venture between the CBS Entertainment Group unit of ViacomCBS; and AT&T, whose WarnerMedia subsidiary is the parent company of Warner Bros., former majority owner of The WB. The network’s name is an abbreviation derived from the first letters of the names of its two parent corporations (CBS and Warner Bros.).
The CW Television Network made its debut on September 18, 2006, after its two predecessors, UPN and The WB, respectively ceased independent operations on September 15 and 17 of that year. The CW’s first two nights of programming on September 18 and 19, 2006 consisted of reruns and launch-related specials.
The CW marked its formal launch date on September 20, 2006, with the two-hour premiere of the seventh cycle of America’s Next Top Model. Originally, the network’s programming lineup was intended to appeal mainly to women between the ages of 18 and 34, although starting in 2011 the network increased in programming that appeals to men.
In August 2017, the CW’s audience is 50% male and 50% female. The network currently runs programming seven days a week: airing Mondays through Fridays in the afternoon (The CW Daytime) and Sundays through Fridays in prime time, along with a Saturday morning live-action educational programming block produced by Litton Entertainment called One Magnificent Morning, which is the successor to the animation block Vortexx.
CW Programming
The CW currently provides 20 hours of regularly scheduled network programming each week, over the course of seven days. The network provides twelve hours of prime time programming to its owned-and-operated and affiliated stations on Sunday through Fridays from 8:00 to 10:00 p.m. Eastern and Pacific Time.
Outside of prime time, an hour of daytime programming is also offered Monday through Fridays from 3:00 to 4:00 p.m. in all time zones, in the form of tabloid talk show The Jerry Springer Show (though a few affiliates such as WPIX in New York City, KDAF in Dallas-Fort Worth, KPXJ in Shreveport and WCCB in Charlotte carry the show earlier in the afternoon); also, a three-hour educational programming block called “One Magnificent Morning” (which airs as part of the CW schedule through a time-lease agreement with Litton Entertainment) airs on Saturday mornings from 8:00 a.m. to 11:00 a.m. in all time zones.
The CW’s affiliates handle the responsibility of programming non-network time periods, with the majority of its stations filling those slots mainly with syndicated programming. However, some of the network’s affiliates broadcast their own local news and/or sports programs (either produced by the station itself or through outsourcing agreements with an affiliate of another network).
Many affiliates carried the telecasts of basketball, football and in some cases, other collegiate sporting events (such as baseball or hockey) that are produced by syndicators such as American Sports Network and Raycom Sports, while a few carry games from local teams of major professional sports leagues such as Major League Baseball and the NBA.
CW Riverdale
CW Riverdale is an American teen drama television series based on the characters of Archie Comics. The series was adapted for The CW by Archie Comics’ chief creative officer Roberto Aguirre-Sacasa, and is produced by Warner Bros. Television and CBS Television Studios, in association with Berlanti Productions and Archie Comics.
Originally conceived as a feature film adaptation for Warner Bros. Pictures, the idea was re-imagined as a television series for Fox. In 2015, development on the project moved to The CW, where the series was ordered for a pilot. Filming takes place in Vancouver, British Columbia.
The series features an ensemble cast based on the characters of Archie Comics, with KJ Apa in the role of Archie Andrews; Lili Reinhart as Betty Cooper, Camila Mendes as Veronica Lodge, and Cole Sprouse as Jughead Jones, the series’ narrator.
The cast also features Madelaine Petsch as Cheryl Blossom, Ashleigh Murray as Josie McCoy, Casey Cott as Kevin Keller, Charles Melton and Ross Butler as Reggie Mantle, and Vanessa Morgan as Toni Topaz.
Other characters in the series include the parents of the main characters: Luke Perry as Fred Andrews, Mädchen Amick as Alice Cooper, Marisol Nichols and Mark Consuelos as Hermione and Hiram Lodge, and Skeet Ulrich as FP Jones.
The CW 31
CW 31 is a CW owned-and-operated television station licensed in Sacramento, California, United States. The station is owned by the CBS Television Stations subsidiary of ViacomCBS, as part of a duopoly with Stockton-licensed CBS owned-and-operated station KOVR (channel 13). The two stations share studios on KOVR Drive in West Sacramento and transmitter facilities in Walnut Grove. There is no separate website for KMAX-TV; instead, it is integrated with that of sister station KOVR.
On cable, KMAX-TV is available locally on Comcast Xfinity channels 12 and 712 in HD, AT&T U-verse channels 31 and 1031 in HD, Consolidated Communications channels 12 and 612 in HD, Spectrum channels 12 and 782 in HD and Wave Broadband channels 11 and 711 in HD in Placer County and channels 7 and 781 in HD in Yolo County.
The CW 11
The CW 11 is owned-and-operated television station serving Seattle, Washington, United States that is licensed to Tacoma. The station is owned by the CBS Television Stations subsidiary of ViacomCBS. KSTW’s studios are located on Dexter Avenue in Seattle’s Westlake neighborhood, and its transmitter is located on Capitol Hill east of downtown.
KSTW is available on cable television to Canadian customers in southwestern British Columbia on numerous cable providers such as Shaw Cable and TELUS Optik TV in Victoria, Vancouver, Penticton and Kelowna.
The CW 33
CW 33 is an affiliated television station licensed to Dallas, Texas, United States and serving the Dallas–Fort Worth Metroplex. It serves as the flagship station of Irving-based Nexstar Media Group. KDAF’s studios are located off the John W. Carpenter Freeway (State Highway 183) in northwest Dallas, and its transmitter is located south of Belt Line Road in Cedar Hill.
The CW 39
CW 39 is an affiliated television station licensed to Houston, Texas, United States. The station is owned by Irving-based Nexstar Media Group. KIAH’s studios are located adjacent to the Westpark Tollway on the southwest side of Houston, and its transmitter is located near Missouri City, in unincorporated Fort Bend County. On cable, the station is available on Comcast Xfinity and AT&T U-verse channel 5.
The CW 23
CW 23 is an affiliated television station licensed to Buffalo, New York, United States. The station is owned by Nexstar Media Group, as part of a duopoly with CBS affiliate WIVB-TV (channel 4). The two stations share studios on Elmwood Avenue in North Buffalo and transmitter facilities in Colden, New York.
However, master control and some internal operations are based at Springfield, Massachusetts-licensed Nexstar sister station and NBC affiliate WWLP’s studios in Chicopee. WNLO can be considered an alternate CBS affiliate as it simulcasts the CBS Overnight News and the CBS Morning News from WIVB-TV. The station is also responsible for airing CBS programs when WIVB-TV is unable or otherwise chooses not to air a program due to local or syndicated programming commitments.
WNLO is not available in portions of Cattaraugus County that are served by Atlantic Broadband, where WSEE-DT2 out of Erie, Pennsylvania is used as a less expensive alternative.
The CW 35
CW 35 is an affiliated television station serving San Antonio, Texas, United States that is licensed to Kerrville. Owned by Deerfield Media, the station is operated under joint sales and shared services agreements (JSA/SSA) by the Sinclair Broadcast Group, making it sister to Sinclair’s duopoly of NBC affiliate WOAI-TV (channel 4) and Fox affiliate KABB (channel 29), both licensed to San Antonio.
The three stations share studios between Babcock Road and Sovereign Drive (off Loop 410) in northwest San Antonio; KMYS’ transmitter is located in rural southeastern Bandera County (east-northeast of Lakehills). On cable, the station is available on Charter Spectrum and Grande Communications channel 7, and AT&T U-verse channel 35.
The CW 21
CW 21 is a dual CW/CW+-affiliated television station licensed to Florence, South Carolina, United States, serving the Pee Dee and Grand Strand regions of South Carolina. The station is owned by Howard Stirk Holdings; the Sinclair Broadcast Group, which owns ABC affiliate WPDE-TV (channel 15, also licensed to Florence), operates WWMB under a shared services agreement (SSA).
The two stations share studios on University Boulevard in Conway and transmitter facilities on Pee Dee Church Road in Floydale, South Carolina. There is currently no website for WWMB. Even though WWMB carries CW programming on its separately programmed main channel, it also operates a second digital subchannel in standard definition that carries programming from The CW Plus. This results in the prime time schedule being identical. On cable, WWMB is available on channel 16 in most areas of the market.
The CW 30
CW 30 is an affiliated television station serving Salt Lake City, Utah, United States that is licensed to Ogden. The station is owned by Nexstar Media Group, as part of a duopoly with Salt Lake City-licensed ABC affiliate KTVX (channel 4). The two stations share studios on West 1700 South in Salt Lake City (along I-215) and transmitter facilities atop Farnsworth Peak in the Oquirrh Mountains, southwest of Salt Lake City.
There is no separate website for KUCW; instead, it is integrated with that of sister station KTVX. KUCW has a large network of broadcast translators that extend its over-the-air coverage throughout Utah, as well as portions of Nevada and Wyoming.
The CW 34
CW 34 is an affiliated television station licensed to Fort Pierce, Florida, United States, serving the Gold and Treasure Coasts of South Florida. The station is owned by the Sinclair Broadcast Group, as part of a duopoly with West Palm Beach-licensed CBS affiliate WPEC (channel 12); it is also sister to two low-powered, Class A stations: Palm Beach-licensed MyNetworkTV affiliate WTCN-CD (channel 43) and Stuart-licensed Azteca América affiliate WWHB-CD (channel 48), both of which are simulcast on WTVX’s respective second and third digital subchannels.
The four stations share studios on Fairfield Drive in Mangonia Park (with a West Palm Beach postal address); WTVX’s transmitter is located in unincorporated Martin County, southwest of Palm City and I-95/SR 9. On cable, the station is available on Comcast Xfinity channel 4 and in high definition on digital channel 435.
The CW 17
CW 17 is an affiliated television station which is licensed to Jacksonville, Florida, United States. The station is owned by the Graham Media Group subsidiary of Graham Holdings Company, as part of a duopoly with independent station WJXT (channel 4). The two stations share studios at 4 Broadcast Place on the south bank of the St. Johns River in Jacksonville and transmitter facilities on Anders Boulevard in the city’s Killarney Shores section.
There is no separate website for WCWJ; instead, it is integrated with that of sister station WJXT. The station was signed on air on February 19, 1966 as WJKS-TV (for Jacksonville). Founded by Rust Craft Broadcasting, it originally operated as an ABC affiliate; prior to its sign-on, ABC programming had been relegated to off-hours clearances on then-CBS affiliate WJXT (channel 4, now an independent station) and NBC affiliate WTLV (channel 12). On cable, WCWJ is available on channel 9 on most systems in the market, and in high definition on Comcast Xfinity digital channel 435.